Search Engine Optimization

This introductory session covers the history and terminology of search engine optimization (SEQ). Gain valuable hands-on experience launching SEO campaigns and learn about on- and off- page SEO factors-including site structure, content optimization, user experience, search visibility, link building , social media, and mobile site optimization. Become proficient with commonly used SEO tools and how to leverage them to report metrics. Leave this class with a mastery of the tools and techniques of effective SEO marketing