YP Professional Development - How to Present Your Ideas Creatively and with Impact

Facilitated by Ashley Gorka, TRW Automotive

Why do some ideas thrive while others die? How do we improve the chances of ideas sticking? Ashley will discuss the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."